Raising an obese nation
The impact of food advertising on obese children
The impact of food advertising on obese children
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| brainwashing ! |
Advertising directed at children is exploitative (http://www.apa.org/topics/kids-media/food.aspx#). Children have a remarkable ability to recall content from the ads to which they have been exposed. Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures. Product preferences affect children's product purchase requests and these requests influence parents' purchasing decisions. Up to 5% of boys and a staggering 25% of girls in South Africa are obese or overweight. (http://www.selfmed.co.za/full_story.aspx?nid=13534)
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| choices? |
Social marketing
Social marketing has been used in the context of community-based obesity prevention programs to promote behaviors such as increased parent–child communication and improved family health. South Africa needs to opt for such marketing as media plays a huge role in our ever so developing country. Parents serve as important nutrition and physical activity role models. Their behavior fosters child emulation of eating, exercise, and leisure habits, such as media use. Parental modeling can serve as either a risk or protective factor for childhood obesity. To foster beneficial modeling, social marketing can encourage parents to adopt protective behaviors by depicting positive parental role models creating a healthy home environment. Parents who model healthy rather than unhealthy behaviors, such as keeping fruits and vegetables foods in the household instead of junk foods, can lay the foundation for their children to incorporate healthy habits at home and in school and community environments. (http://www.nature.com/oby/journal/v18/n1s/fig_tab/oby2009428f1.html#figure-title)
I agree with you if parents who adopt to balancing health food and junk can stop the risk to their children being obese and not adopting other disease like diabetes
ReplyDeleteThe Media can also foster a healthier life-style in our society: the more the society is fed with educational healthy and nutritional eating programs , exercise programs , effective out-reach programs for parents ,the more likely we are to adopt a healthier life-style and put a halt to obesity in South Africa.
ReplyDeleteI don't think junk food and media is the problem here. Because it's not like the media(ads)is saying this a plan of how to eat junk food or our product. The problem is within us people on how we should manage our eating habits, so whether the media(ads) shares some light on how we should eat it is still up to us if we want to take that or not because after all, we still have to eat junk just to balance our nutrition.
ReplyDeleteYes I agree, I’m just saying we can’t turn a blind eye on the influences we have surrounding us.
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